Word: busch
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...course, beer. Yet for the folks who brew the U.S.'s favorite grownup beverage, the summer of 1982 has been anything but serene. American beermakers are engaged in the most ferocious free-for-all in their 357-year history. After years of steady expansion, two giant companies, Anheuser-Busch of St. Louis and Miller Brewing Co. of Milwaukee, are locked in a struggle for dominance of the entire market, while smaller regional and local brewers are getting trampled underfoot. In the past five decades, the ranks of American brewers have dwindled from 750 to a mere 45. Says Emanuel...
...hung a sign on his office wall that reads: SHOW ME A GOOD LOSER AND I'LL SHOW YOU A LOSER. Miller Chairman John A. Murphy has been known to take satisfaction out of wiping his feet on an office rug bearing the familiar eagle logo of Anheuser-Busch. Over at Anheuser-Busch, Chairman August Busch III has reportedly disparaged Miller's parent company, Philip Morris Inc. of New York City, by making derogatory remarks about "tobacco people" and lecturing his executives on the effects of smoking...
Once a brand is established and costs are met, each extra six-pack means more profits. Two weeks ago, Anheuser-Busch reported six-month profit gains of 24% over 1981 levels while selling only 10% more beer. That showed just how large profits can be once a firm is able to swallow the huge cost of launching a national product. As one beer executive points out, the drink's ingredients cost less than the bottle or can that it comes in and the advertising that is used to sell...
...nearly every brewer, the best way to reach these customers is through sporting events. In that contest, Anheuser-Busch appears to be the biggest spender. On radio, the company sponsors 20 of the 26 major league baseball teams, 14 of the 28 pro-football teams, 18 of the 23 basketball teams and twelve of 21 hockey teams. After all those outlays, there is still money for promoting racquetball, running, touch football, fishing, drag racing, softball, horse racing, soccer, rodeos and bowling. Busch also spends millions on the teams themselves. It owns the St. Louis Cardinals baseball team, paid $10 million...
...Busch's advertising clout has paid off. The company has been the No. 1 brewery for 25 years. Over the past decade, sales have soared 124%, from 24.3 million bbl. of beer in 1971 to 54.5 million bbl. last year. The firm's Budweiser brand is the largest-selling premium-priced beer in the U.S., with a typical retail price of $2.40 a sixpack, while Michelob, the company's "superpremium" offering, at about $2.90 a sixpack, leads that market segment as well...