Word: busches
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Dates: during 1920-1929
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...Busch died, aged 71, and miserable with dropsy; in his Rhenish castle...
...oldest son, August A. Busch, took charge of the Anheuser-Busch interests. He became the active head of two large St. Louis families, the Anheusers and the Busches, who have been in close marital and business relations ever since Adolphus Busch, rich immigrant, sold grain to Eberhard Anheuser, small brewer of St. Louis, and became his partner...
Then he went to his castle on the Rhine, at Langenschwalbach in Prussia, dainty town, famed for its iron and carbonic waters. Adolphus Busch had money, stupendous amounts to the minds of his castle servants and the country folk. His breweries at St. Louis, Vereinigten Staaten, were making. 1,599,459 barrels of good beer every year. His maroon-painted trucks with the spread-eagle trademark rumbled through every large U. S. city delivering cases of beer to barrooms, clubs and homes. He was wealthy. It was Kolossal, his casual hiring of entire hotels to ac commodate his guests...
August A. Busch had anticipated Prohibition by manufacturing "Bevo," a grain drink. Although his heart was not in its manufacture, he developed a great volume of sales for this brew. (He personally directs his company's advertising and promotion work; lays out campaigns; analyzes sales posbilities.) In making Bevo, he explained in last week's issue of Forbes: "We hardly proved ourselves prophets. We failed to diagnose correctly in advance the psychological reactions of the people to Prohibition legislation. We did not foresee the lessened respect for law which actually developed. We never anticipated the enormous increase which...
After six months of Prohibition, "Bevo," sales fell off. The North, used to good beer, disliked "Bevo." In the South it continues popular. Mr. Busch sat down to figure out just what he could do. His relatives depended upon him for income, employes for work, customers for drinks. Basically, he decided, he was a converter of grain. Grain was the unique feature of his business. The problem was: What could his factories, equipment and men make out of grain? They could and do make "Bevo," near beer, ginger ale, root beer, malt extracts, food tonics, grape drinks, starch, glucose, syrups...