Word: busches
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...Still Meet in St. Louis Re TIME's postcard from St. Louis: It's clear the potential loss of Anheuser-Busch would be a huge blow to the city's self-esteem [July 14]. But St. Louis, Missouri, still has a beautiful urban park, a great orchestra, many art venues and an enviable architectural tradition. Dominic Ricciotti, Winona, Minnesota...
...TIME's postcard from St. Louis: It's clear that the loss of Anheuser-Busch would be a huge blow to the city's self-esteem [July 14]. But St. Louis, Mo., still has a beautiful urban park, a great orchestra, many art venues and an enviable architectural tradition. Dominic Ricciotti, WINONA, MINN...
...Budweiser is made by a different country, I don't drink Budweiser anymore. I'll go back to Wild Turkey.' JORDAN MOORE, 21-year-old resident of St. Louis, Mo., on the $52 billion sale of iconic American brewery Anheuser-Busch to InBev NV of Belgium. Wild Turkey is owned by French company Pernod Ricard...
...expected casualty in the merger might be marketing: Anheuser-Busch spent an estimated $378 million on advertising in the U.S. last year. Bud's campaigns involving the Whassup Guys, the Clydesdales, NASCAR and the Superbowl have become iconic mainstays of American advertising...
...Carlos Brito has insisted there are no plans to trim advertising, and says that Anheuser-Busch's marketing expertise is one reason it has developed into such a powerful brand. InBev's CEO says savings will instead come from using the combined company's size to secure lower prices for ingredients and packaging materials, eliminating some market overlap and cutting redundant corporate expenses...