Word: busches
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...tour guide from Minnesota. "They're getting used to being coddled." What is more, the field has become somewhat cluttered with marketing messages. "The average student is hit by six breweries," complains Jay Lenstrom of the Miller Brewing Co. "It used to be just us and Anheuser-Busch. When we were the only people down here, it was great...
Gentlemen's Quarterly asked him to pose doing a buck-and-wing. But it's his new megabuck-and-change contract that really has St. Louis Cardinals Shortstop Ozzie Smith, 28, kicking up his heels. Last week "the Wizard of Oz," as he is known around Busch Stadium, doubled his old salary in a pact with the 1982 World Series-winning Cards that will make him the highest-paid shortstop in major league history: a reported $1 million a year. Oz's golden-brick road will run for at least the next three seasons...
...list is not restricted to dormitories: many a visitor to the Busch-Reisinger Museum has found a certain spiritual succor in the memory of its chief donor, the St. Louis brewer tycoon Adolphus Busch...
...York, no Los Angeles. This year the World Series came around to St. Louis and Milwaukee, interchangeably dreary, cold and beery cities in the Central time zone, not without style, just without cynicism. At games in St. Louis, August A. Busch Jr., the octogenarian brewer who owns the Cardinals, was delivered to his box seat each day aboard a beer wagon pulled by eight clomping Clydesdales. Able to be thrilled by a buckboard, the people of St. Louis were also not too sophisticated to sing Hello, Redbirds, Well Hello, Redbirds along with Carol Channing or clap in rhythm every time...
...spacious Busch Memorial Stadium, power is hardly necessary, or so Manager Whitey Herzog has demonstrated. Herzog has the team playing his special brand of running, hustling baseball -- "Whiteyball," as the locals call...