Word: busches
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Sculpture and Graphic Works--Anneliese Harding, Busch-Reisinger Museum...
Alexander's Feast Consort--Busch-Reisinger Museum Recital Series, at noon...
Gibbs himself, however, is the real focus of Gibbs Day. Each year at this date a snow sculpture of Gibbs's head appears by immaculate precipitation behind the Busch-Reisinger Museum and in front of the Gibbsian temple, a monumental temple on the Harvard campus disguised as a laboratory. On normal work days the group uses this "lab" to manifest their belief in X-ray diffraction as the key to solving the world's great problems. But on Gibbs Day, the X-rays are extinguished; the day's only pseudoscientific activities are the barometer and thermometer readings that precede...
This week Anheuser will announce the introduction of Michelob Light in major markets. Says Chairman August Busch III, the founder's great-grandson, also a brewmaster: "You will see other marketing and product innovations as the year unfolds." Industry scuttlebutt has it that Anheuser is contemplating a move into soft drinks, where profit margins and growth are larger than in brewing...
...Rocky Mountain high for years also declined in 1977, from 13.7 million bbls. to 12.8 million. Part of the drop was due to a bitter strike that led to a customer boycott; it has been particularly damaging in California, where Coors has lost its leadership to Anheuser-Busch. Coors also suffered under the new competition because it long had paid little attention to marketing, figuring that its popular product would just "walk off the shelves." As a regional brewer that sells almost all its beer to 16 states concentrated in the West, Coors cannot hope to match the ad budgets...