Word: busches
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...partners, other companies to reassess their marketing strategies, and nearly all the well-known firms to bring out new brands to curry the customers' fickle favor. Small regional brewers can scarcely keep afloat, with the result that sales are increasingly concentrated among the Big Five. Since 1972, Anheuser-Busch, Miller, Jos. Schlitz, Pabst and Coors have increased their combined share of the market from 55.5% to just over 70% last year...
...calorie brew, which became a runaway success; Miller staged a high-budget ad campaign that featured Mickey Spillane and ex-Football Star Bubba Smith to give a macho image to Lite. In order to crack the highest-priced market segment, which has been dominated by Anheuser-Busch's Michelob and imports, Miller last October began national sales of Lowenbrau made under license in its U.S. breweries...
...Philip Morris' $500 million capital budget in 1978, more than half will be devoted to Miller, a ratio that will continue for several years. The aim is to raise capacity from just over 24 million bbls. to 40 million bbls. by 1980 and draw even with Anheuser-Busch...
Adams House Music Society presents a piano and cello recital tonight with Roy Kogan and Greg Colburn playing works of Beethoven and Brahms. The concert is at 8:30 p.m. in Adams Lower Common Room. Also, the Thursday Noon Recital Series at the Busch-Reisinger Museum continues today. Larry Phillips performs at the organ, Andrew Waldo on the recorder and Carol Lewis on the viola da gamba. The concert is free and open to the public. Call 495-2317 for more details of the weekly series...
Thursday Noon Recital Series--Organ, recorder and viola da gamba works at Busch-Reisinger Museum...