Word: busches
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Still, it's refreshing to see brands take a risk for what seems like a good cause. But don't leave Super Bowl advertising for dead. CBS, which will broadcast the game, just sold out its Super Bowl ad inventory, and stalwarts like Coke and Anheuser-Busch are still running spots. "This is our big effort for 2010 and beyond," says Hobart, the Pepsi marketing executive. "We think it's a flagship for our company. But I would never say we wouldn't entertain Super Bowl advertising again." If Pepsi realizes it fumbled by skipping this year's Super Bowl...
...nearly two weeks, picketers have stacked crates and set fires to block the entrances to the headquarters of Anheuser-Busch InBev, the world's largest brewer, in the city of Leuven, as well as other plants. The protesters have not only prevented any beer from leaving the breweries but also stopped the raw ingredients and packaging materials from getting in. At one point, workers at the Jupille plant, near Liège, even took their managers hostage for 11 hours, demanding to speak with the company's top officials, before finally letting them go the following morning. A few days...
...global empire with a workforce of 120,000 and more than 200 brands of beer, including Beck's, Labatt, Bass and Löwenbräu. It has expanded rapidly, following a series of rapacious mergers and acquisitions in recent years, most notably its takeover of Budweiser brewer Anheuser-Busch in 2008 - after which InBev became AB InBev. But that move also saddled the company with huge debts that it is still struggling to pay off. Last year, it sold its entertainment business, including six SeaWorld parks and two Busch Gardens parks in the U.S. It has also shed...
...India less than three years, but both companies are expanding. Heineken bought a 37.5% interest in India's largest alcohol company, United Breweries, while Carlsberg has invested $53 million to reach its target of 5% of the Indian beer market this year. InBev, which recently bought competitor Anheuser Busch, has just launched Budweiser in India and plans $96 million in investment...
Perusing the list of the top 200 companies (with a market cap of at least $250 million) produces a number of surprises. There is Apple, but no Microsoft. The Boston Beer Company makes an appearance, but not market leader Anheuser-Busch. Tractor Supply lands on the list; Wal-Mart doesn't. Even with the economic crisis, a number of financial firms show up, including asset manager Blackrock, regional bank Iberiabank and homebuilder NVR (parent of Ryan Homes). The decade's best industry: oil and natural gas. A full 34 companies - 17% of the list - either drill, transport, refine or sell...