Word: busches
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Beyond the brewing, Anheuser-Busch faces complicated pricing and distribution problems. The company charges its wholesalers $2.46 per 24-bottle case, yet it makes only 14? profit. The rest of the average $5-per-case retail cost of Budweiser goes for retailers' and wholesalers' markups, steep state and local taxes. To conform with varying local liquor laws, Anheuser-Busch has to use some 600 different labels, packages and bottle caps...
...Family. In his zest, his super-salesmanship, his devotion to beer, Gussie Busch follows in the well-marked footsteps of his beer-baron ancestors. The brewery is still controlled by the founding families. Together with St. Louis' Anheuser family, the Busch clan owns 65% of Anheuser-Busch's 4,816,218 outstanding shares; Gussie himself owns 22%, worth some $20 million, and is paid a salary of $150,000 a year. Eberhard Anheuser, the 74-year-old grandson of one of the founders, is chairman of the board, but Gussie, grandson of the other founder...
More than anyone in the family, Gussie Busch is like Adolphus Busch, the son of a prosperous Mainz, Germany wine merchant, who emigrated to the U.S. in 1857. Settling in St. Louis, Adolphus Busch got into the brewing business by marriage. In 1861 he married the 17-year-old daughter of Eberhard Anheuser, a prosperous St. Louis soap manufacturer who had taken over a small South Side brewery after its owners went broke. When young Adolphus got back from the Union Army, Eberhard Anheuser asked him to run the beer company. He could hardly have found a better...
...good salesman, with training in chemistry and physics, Adolphus Busch increased the brewery's annual production from a trickle to 25,000 bbls. within eight years. He also began brewing Budweiser after a tour of Europe. According to the apocryphal story, Adolphus got the secret formula of the famed brew of a monastery. Actually, he developed the formula with Carl Conrad, a St. Louis restaurateur, tried to match the light beer he found in the Bohemian town of Budweis. He felt that it would become more popular in the U.S. than the heavy beer then being made...
...time his grandson (Anheuser-Busch's current president) was born in 1899, Adolphus Busch was a legendary figure in St. Louis. At his 20-room brick mansion he lavishly entertained such guests as Sarah Bernhardt and Teddy Roosevelt; he bought homes in Pasadena, Calif. and Cooperstown, N.Y., bought himself a manor on Germany's Rhine, had himself painted by Sweden's Anders Zorn. Traveling to New York in his private car, he passed out gold coins on all sides. Adolphus Busch could afford it. When he died in 1913, he left his family an estate valued...