Word: busches
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Covering the ebullient owner of the Cards involved more than baseball. McCulloch spent many hours at the Anheuser-Busch brewery, absorbing facts about beer. One afternoon, after all the facts were absorbed. Frank and Contributing Editor George Daniels, who wrote the cover story, submitted to Brewmaster Frank Schwaiger's blindfold test, comparing Budweiser and Michelob with other brands of beer. "This beer-tasting," McCulloch concluded, "is a fine tradition...
...Custer's Last Fight, a huge canvas across which hordes of infuriated redskins hurled themselves at General George A. Custer and the last of his 7th Cavalry at Little Big Horn. The man who made the picture famous was a St. Louis brewer named Adolphus Busch,* co-founder of Anheuser-Busch and inventor of Budweiser beer. Reproduced on outdoor posters and hung in countless saloons, Custer's Last Fight became an amazingly successful advertisement. The company filled 1,000,000 requests for copies in 50 years, while Budweiser sales rose steadily...
...today than Custer's Last Fight. Never has there been such whooping, shooting and scalping. Reason: at a time when nearly everything else in the U.S. economy is bubbling and foaming up, beer sales are going down. Thus, every U.S. brewer, from the Big Three national giants-Anheuser-Busch, Schlitz, Pabst-on down to the smallest local brewery is on the warpath, each trying to scalp the others in the fight for sales. At the top of the heap, and battling to stay in the No. 1 spot, is Anheuser-Busch's President August Anheuser Busch Jr., grandson...
Whatever the reason, U.S. brewers are trying every trick of the trade to boost their lagging sales. To keep ahead of the pack, Anheuser-Busch's President Gussie Busch has taken over the sales job personally, is kicking off a record $14 million advertising campaign to plug his beer; to tempt the TV-watching home market he has brought out new four-fifths-of-a-quart bottles, plus 16-oz., 10-oz. and tiny 7-oz. "ladies' size" bottles. As a running mate for premium Budweiser, the company has developed a brand-new, cheaper...
...four-pak" carton, has even set up a special "gustametric" laboratory to test beer flavor on a scientific basis by charting the tastes of a dozen beer drinkers. Together, Pabst and Schlitz have spent $35 million for new West Coast breweries to match, the $25 million plant Anheuser-Busch opened last year in Los Angeles. Throughout the industry, every brewery is scrambling to fortify its market against the national giants. No one dares relax...