Word: busches
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...Noel F. Busch has written, instead of a biography, a zippy account of the founding of 'Time,' with special reference to the life of Briton Hadden. A good bit of that account is fascinating, but taken altogether, it does not make a satisfying book. For the result is no more a thorough picture of 'Time's' origin and growth than it is a thorough job on Hadden...
Then followed several years of training in orchestra leading from such men as Bruno Walter, Fritz Busch, and, chiefly, Furtwangler. He was eventually offered a high-salaried position at the Gewandhaus at Leipzig, but only under the condition that he become a German citizen. Since Much was disturbed by the political makeup of Germany at the time, he decided to return to France, explaining to friends he "just wanted to come back home...
...Little Time. Almost from his birth in Brooklyn, Feb. 18, 1898, Hadden's career as an editorial prodigy progressed, according to Busch, "with the speed and directness of an arrow." As a moppet he entertained his family with such epic poems as The Mouse's Party, which ran to 142 stanzas because its author was out to outdo The Ancient Mariner. At Brooklyn's Polytechnic Prep, he put out a handwritten gossip sheet called The Daily Glonk. But he did not really want to be an editor; he yearned to be another Ty Cobb. Though an inept...
...hitch on the Baltimore News, Cub Reporters Luce and Hadden finished blueprinting their plans for TIME which they had begun in earnest at Camp Jackson. By stock subscriptions ranging from $500 to $20,000, they raised $86,000 and launched TIME with a staff of 25, including, says Author Busch, "three muddleheaded debutantes." The question whether Hadden or Luce was responsible for TIME, Busch concludes, "was as idle as a controversy about whether it is the steel or the flint that produces fire. Both were responsible...
...according to plan, Luce took over as editor and Hadden shifted to business manager. There, thanks to Luce and Circulation Manager (now president) RoyLarsen, he found things in such good shape that he was bored. As one outlet for his restless energy, Hadden started Tide (later sold), partly, says Busch, for the purpose of heckling TIME. By the late '20s TIME (circulation: 200,000) was so profitable that the partners could plan further expansion. Luce had advanced the idea for FORTUNE, and in his little notebook Hadden had jotted down ideas for a handful of other magazines...