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...through the hard years. Now we belong," said attorney Dave Cattie, 31, as he wrestled in line for the right to buy a Bud for three and a half Euros. Budweiser in Germany? Oh, that. The Germans were outraged that an American brewer had the beer concession, but Anheuser Busch knows how to play global marketing as well as anyone: money talks, especially at FIFA, the world soccer body. Nevertheless, AB had to allow a local brewer inside the stadium just to make friends, which is, after all, the theme of the tournament...

Author: /time Magazine | Title: World Cup: The U.S. Learns How (Not) to Play — the Hard Way | 6/12/2006 | See Source »

...biggest users of the high-drain devices Oxyride is most suited to run: digital cameras, MP3 players and handheld games. So the company advertises heavily on youth-magnet media such as MySpace com Yahoo! Instant Messenger and MTV com Panasonic has also become the battery sponsor of Anheuser-Busch theme parks and the Dew Action Sports Tour, a competition featuring skateboarding, BMX biking and freestyle motocross...

Author: /time Magazine | Title: Out to Beat the Bunny | 5/28/2006 | See Source »

...Street address in over 50 years. Originally opened in 1927, the Fogg’s Quincy home will close its doors completely during the renovations, which will be led by the internationally-renowned architect Renzo Piano, who designed the Pompidou Center in Paris. Highlights from the Fogg and the Busch-Reisinger collections will be on display at the Sackler Museum during the renovations, which have been in the works for years. “In reality, what we’re doing is a teeny part of a very substantial project, which is the renovation of the Fogg...

Author: By Natalie I. Sherman, CRIMSON STAFF WRITER | Title: LA Firm Will Design Allston Art Showcase | 5/17/2006 | See Source »

...main sponsors; Tesco, a British takeaway-food retailer; InterContinental Hotels; Puma, the German sports-shoe company, because of "higher-than-average brand awareness" as all sports equipment gets a lift; and Beiersdorf, a German personal-products manufacturer. It seems clear that you could substitute, say, Anheuser-Busch for Heineken or Kodak for Fuji or McDonald's for Tesco. Those bench players may be based in the U.S., but they have global franchises. Gorle acknowledges the general nature of the Cup connection to each stock that UBS chose. And, hmm, except for InterContinental Hotels, UBS has a business relationship with...

Author: /time Magazine | Title: How to Score | 5/15/2006 | See Source »

...music performances and dozens of venues; those in attendance will have five or six options every half-hour. For those who miss certain performances, some will be repeated on Sunday, May 7. It is also possible for audiences to spend the whole afternoon watching early music performances in Adolphus Busch Hall, chamber music by students from “Music 180r: Performance and Analysis” and “Music 93r: Supervised Reading and Research,” or solo piano performances in both Paine Hall and the Calderwood Courtyard in the Fogg Art Museum.One of the largest groups...

Author: By J. samuel Abbott, CRIMSON STAFF WRITER | Title: Classical Concerts Consume Campus | 5/3/2006 | See Source »

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