Word: busches
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...Busch died, aged 71, and miserable with dropsy; in his Rhenish castle...
...oldest son, August A. Busch, took charge of the Anheuser-Busch interests. He became the active head of two large St. Louis families, the Anheusers and the Busches, who have been in close marital and business relations ever since Adolphus Busch, rich immigrant, sold grain to Eberhard Anheuser, small brewer of St. Louis, and became his partner...
...Adolphus Busch, St. Louis beermaker and Lillie Eberhard Anheuser Busch had been married 50 years, and they had to celebrate. First, 5,000 employes of the Anheuser-Busch breweries were given the day off, and gifts of $5,000 each went to various German-American charities. Adolphus gave his Lillie a crown of gold, studded with pearls and diamonds. William Howard Taft, then President, sent gifts. So did his predecessor, Theodore Roosevelt; and the then Kaiser Wilhelm der Zweite, particular friend of the St. Louis brew master. Everyone sent gifts, $500,000 worth, flowers, $50,000 worth. Adolphus Busch could...
Then he went to his castle on the Rhine, at Langenschwalbach in Prussia, dainty town, famed for its iron and carbonic waters. Adolphus Busch had money, stupendous amounts to the minds of his castle servants and the country folk. His breweries at St. Louis, Vereinigten Staaten, were making. 1,599,459 barrels of good beer every year. His maroon-painted trucks with the spread-eagle trademark rumbled through every large U. S. city delivering cases of beer to barrooms, clubs and homes. He was wealthy. It was Kolossal, his casual hiring of entire hotels to ac commodate his guests...
August A. Busch had anticipated Prohibition by manufacturing "Bevo," a grain drink. Although his heart was not in its manufacture, he developed a great volume of sales for this brew. (He personally directs his company's advertising and promotion work; lays out campaigns; analyzes sales posbilities.) In making Bevo, he explained in last week's issue of Forbes: "We hardly proved ourselves prophets. We failed to diagnose correctly in advance the psychological reactions of the people to Prohibition legislation. We did not foresee the lessened respect for law which actually developed. We never anticipated the enormous increase which...