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...with only a knife." But Adami surely needed all the fighting spirit he could muster when, almost 18 months ago, his longtime employer, South African Breweries (now known as SABMiller), dispatched him to Milwaukee, Wis., to help restore its floundering new subsidiary as a serious rival to behemoth Anheuser-Busch...

Author: /time Magazine | Title: Big Brew-Haha! The Battle Of The Beers | 7/12/2004 | See Source »

...resurgence has injected a much needed dose of excitement into the $70 billion U.S. beer business, where growth and creativity had gone stale. It comes at a time when hard liquor and wine have captured the imagination (and wallets) of growing numbers of pub crawlers and partygoers. Although Anheuser-Busch's roughly 50% share of the U.S. market still vastly outweighs Miller's 18%--and A-B's sheer size affords it huge advantages in distribution and marketing--Miller is no longer being dismissed as a dinosaur destined to fade away like Schlitz, another once popular Milwaukee beer...

Author: /time Magazine | Title: Big Brew-Haha! The Battle Of The Beers | 7/12/2004 | See Source »

...when the possibility of free beer from Anheuser-Busch was thrown into the bacchanalian mix, undergraduates throughout the College began to strip their beds and head to parties dressed in sheets and safety pins...

Author: By Nathan J. Heller, CRIMSON STAFF WRITER | Title: Students Hit the Sheets ‘Animal House’ Style | 6/9/2004 | See Source »

...College administration feared a slippery slope of corporate sponsorship making its way into Harvard, and forbade the party sponsors to accept the promotional material, along with several kegs of then-new Busch beer that the Anhauser-Busch company had offered in exchange for logo space on party banners...

Author: By Nathan J. Heller, CRIMSON STAFF WRITER | Title: Students Hit the Sheets ‘Animal House’ Style | 6/9/2004 | See Source »

...ANHEUSER-BUSCH, the world's largest brewer; a takeover battle for control of Harbin Brewery, China's fourth-largest beermaker; in Harbin. U.S.-based Anheuser offered $717 million for 70% of Harbin's shares, beating out a hostile bid by London-based rival SABMiller. The takeover battle marked the first time foreign companies have vied for the right to acquire a publicly traded Chinese company...

Author: /time Magazine | Title: Milestones | 6/7/2004 | See Source »

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