Word: busful
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Dates: during 2000-2009
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...accident have been released, some of the rapids in the area, including several famous stretches, are of type V. Shakir is the second Harvard student to die in an accident in Peru in recent years. In June 2001, Haley S. Surti ’01 died in a bus crash in Peru just days after her graduation from the College. A writer for one of the Let’s Go travel guides, Surti’s death was the first and only fatality of a Let’s Go writer in the publication’s 45-year...
...developed BlueCasting, the Bluetooth-based system used in the Absolut campaign. The rock band Coldplay used BlueCasting last summer to launch its album X&Y. During a two-week period, 20,000 people downloaded video clips and sample tracks directly from posters in London's main rail terminals. Fifty bus-shelter ads in Britain for the movie Alien vs. Predator prompted 500,000 riders to vote for who would win the celluloid battle by pushing a button on the signs. "That's what I call engagement," says Jean-Luc Decaux, a co-CEO of JCDecaux North America. This month...
Entertainment isn't the only thing being advertised on digital signs. When Lancôme launched its new fragrance, Hypnôse, in France last summer on JCDecaux bus-shelter signs, cell-phone users with Bluetooth could download coupons for a sample. The supply ran out in three days. In the fall, British fashion retailer New Look used Hypertags, small electronic devices embedded in billboard panels that sent digital discount vouchers via infrared and Bluetooth technology to customers to spend immediately at nearby stores. Hypertag counts Procter & Gamble, Ford, Nike and Vodafone as clients. "It tends to be big companies who want...
When De Beausset’s bus dropped him off in a depot at 3am in Altar—a border city between Mexico and the United States—a green van came by claiming to be a taxi service that would take him to nearest hotel for the night...
...Vultaggio, the 6-ft. 8-in. son of an A&P produce manager, who started out hawking beer in New York City from the back of a Volkswagen bus (he proudly recalls being a victim of armed robbers and once threw a brick at a robber's getaway car), wind up building a New Age--drink business, selling bottles adorned with cherry blossoms? From death stares to drapes in three easy steps. Vultaggio and partner John Ferolito established a semisuccessful beer distributorship before trying to produce their own brands. Their first choices were a little less refined than mandarin-orange...