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So if all that is true, why is Joel Makower feeling (relatively) optimistic? Because despite the current downturn, Makower, editor of the website GreenBiz.com and one of the best-known names in the field, has watched sustainability rise from a niche concern to something about which every executive must at...

Author: /time Magazine | Title: Being Green May Help Business in Bad Times | 2/11/2009 | See Source »

Energy efficiency and waste reduction should be no-brainers - both factors contribute directly to the bottom line. But an even more encouraging trend from 2008 is the inclusion of a company's carbon footprint in the calculation of its financial targets. Businesses now increasingly measure and work to minimize their...

Author: /time Magazine | Title: Being Green May Help Business in Bad Times | 2/11/2009 | See Source »

So if green isn't crashing, as many believe, why does Makower insist the "glass is half full?" Just as it is in the political sphere, the pace of change in business isn't anywhere near fast enough to meet the challenge posed by climate change, dwindling resources and myriad...

Author: /time Magazine | Title: Being Green May Help Business in Bad Times | 2/11/2009 | See Source »

In 2009, Makower says, the chief impediment to green business will be a lack of cash - just as it is for the rest of us. And like the rest of us, green businesses will be looking to Washington for a savior, hoping that President Barack Obama's promises to use...

Author: /time Magazine | Title: Being Green May Help Business in Bad Times | 2/11/2009 | See Source »

The State Council's directive came after several months of vigorous initiatives to keep people employed. Last month, Wang Dong, head of Beijing's Assets Supervision and Administration Commission, announced that all state-owned enterprises in the Chinese capital are forbidden from laying off any of their 750,000 employees...

Author: /time Magazine | Title: Asian Corps, Govs Scramble to Save Jobs | 2/11/2009 | See Source »

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