Word: businessese
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This is how people can benefit when businesses find opportunities that have been missed. But since I started talking about creative capitalism earlier this year, I've heard from some skeptics who doubt that there are any new markets. They say, "If these opportunities really existed, someone would have found...
Beyond finding new markets and developing new products, companies sometimes can benefit by providing the poor with heavily discounted access to products. Industries like software and pharmaceuticals, for example, have very low production costs, so you can come out ahead by selling your product for a bigger profit in rich...
There's another crucial benefit that accrues to businesses that do good work. They will find it easier to recruit and retain great employees. Young people today - all over the world - want to work for organizations that they can feel good about. Show them that a company is applying its...
Creating New Incentives Even so, no matter how hard businesses look or how creatively they think, there are some problems in the world that aren't amenable to solution by existing market incentives. Malaria is a great example: the people who most need new drugs or a vaccine are the...
Consumer confidence is at an all-time low, and many Americans are struggling to avert foreclosure as they fork over $4 a gallon for gasoline. That's why the U.S. economy has grabbed center stage this campaign season. The ultimate test: How would the candidates put more money in your...