Word: businessese
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Even as environmental groups roundly pooh-poohed the flight as a publicity stunt, Virgin and its partners stressed that percentages weren't the point. The event was, the businesses claim, meant merely as a demonstration. "What we're proving today is that biofuel can be used for a plane," Branson...
Why would an author choose a book title that conjures up such a noxious image? Because that's how annoyed Godin is with corporate America's attempt to co-opt Web-based selling, via sites like YouTube and MySpace, and permission marketing (that's the sundae) for their stodgy businesses...
You may not have heard of the companies that Godin, in his distinctively tangy style, chooses to single out for praise. After all, CafePress.com which sells millions of dollars' worth of imprinted items every month, and Etsy.com a site specializing in handmade crafts and artifacts, are hardly General Electric. But...
And he means everyone. On that same day in mid-November, Europe's biggest consumer-electronics company invited all of its 125,000 workers worldwide to stop work and instead think about simplifying it. (The brightest ideas would be shared company-wide.) Dubbed "Simplicity Day," it was also part of...
Agile was not an adjective normally associated with Philips. Sprawling, complex or plodding seemed an apt description. "They'd sell something I didn't even know they had," says Scott Geels, analyst at Sanford C. Bernstein in London. "And I wasn't the only one." Kleisterlee took a carving knife...