Word: businessese
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In her book, Bijapurkar, one of India's leading experts on market strategy and consumer issues, warns against easy generalizations about India and its liberalizing economy. She encourages businesses to look at the country through multiple lenses. All manner of factors are at play in Central Market: varied demographic, psychological...
Bijapurkar roughly divides Indian consumers into four categories by their income and consumption patterns - 60 million people with high purchasing power, 100 million well on the road to that level of consumption, 100 to 150 million who have just started that journey, and the rest who are at the "bottom...
Turning to a slightly different subject, California Assembly Bill 32 (AB 32), which mandates reducing Greenhouse gases, must have initially sent shockwaves through the business community. Do you feel you won businesses over? How? A lot of the business leaders were sitting there [with us] when we celebrated AB 32...
But there are clearly costs upfront to making the transition to this clean tech economy. Are there benefits to doing so early? There are huge benefits because it creates jobs. Now people have to invent new things because we know the most important thing in all this is technology. You...
The bad news wasn't limited to manufacturing. Any firm that depends on U.S. customers felt the exchange-rate pinch in 2007. At tourist hubs like Niagara Falls and Whistler, businesses report fewer visitors. Americans made about half as many trips north in 2007 as they did in 2003. Natural...