Word: businessese
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It's long been known that sound can alter emotions and behavior. So why not use it to amplify profits? Treasure's agency acts like an audio interior designer, removing invasive noises or rescoring unappealing music. It seems simple, but while many businesses have mastered the art of influencing shoppers...
Treasure, who was a drummer in '70s and '80s postpunk bands the Transmitters and Missing Presumed Dead, may seem an unlikely figure to attune companies to the subtleties of sound. But his three-year-old, four-man firm has appeared at a time when businesses are waking up to the...
Money experts warn that it's a bad idea. But a steady flow of people past the age of 50 are funding new businesses and nonprofits with their retirement savings anyway--and having enough success (or fun) to brag about it. About a third of self-employed people over 50...
It's a risky approach. Over at AARP, Deborah Russell, director of workforce issues, says her organization enthusiastically supports an active, fulfilling retirement. But, she cautions, "we do not advocate spending your nest egg" on start-up costs. According to the Small Business Administration, two-thirds of new businesses fail...
Take a calculated risk. Figure out how much you can lose without losing sleep, and don't spend a penny more unless you have hard evidence of success. Lehman, who is now a counselor for SCORE, a group that advises small businesses, began with just $10,000. He invested more...