Word: businessese
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Local commercials have a unique charm. Absent production values, ad-agency guidance, a budget or, often, common sense, the results can be endearingly bad. Two filmmakers with an appreciation for such train wrecks are accepting nominations for businesses in need of a quirky local commercial of their own, documenting the...
The duo, North Carolina comedians Rhett McLaughlin and Link Neal, say they have a camera and plenty of ideas - they just need a business to film. They've produced six spots so far, for establishments ranging from a cosmetology school to a Cuban gynecologist turned car salesman. (Really.) The results...
Indeed, U.S. President Barack Obama wants to spend even more. "My economic team," he said last week, "is looking at ideas such as additional investments in our aging roads and bridges, incentives to encourage families and businesses to make buildings more energy-efficient, additional tax cuts for businesses to create...
Harvard’s involvement in residential real-estate development in Allston should continue. The university currently owns a few hundred acres of land in Allston, some of which has been occupied by local businesses but much of which is vacant or part of uncompleted construction projects. The consequences of...
"I've been doing research on family engagement for about 16 years now," she says. "And there's 40 years of research that indicates a pretty positive relationship between families being engaged in their children's education and positive effects on students in terms of their academic achievement." Mapp is...