Word: businessese
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It seems overly simplistic, but much corporate strategy revolves around trying to grow a brand beyond its core market. (Think low-end Mercedes.) But it's not doable, says the author, who refers to this aspiration as the "fidelity mirage." It's a trap that companies frequently fall into. "Contrary...
According to Connelly, the number of vendors increased this year because of event administrators’ efforts to court more businesses, including smaller chains.
Martin isn't alone. With the unemployment rate hitting its highest level in more than a quarter-century, a growing number of the nation's jobless are striking out on their own to pay their rent and put food on the table - some doing freelance and contracting work, others launching...
And there are plenty of newly minted entrepreneurs on the way. "We've seen a 50% increase in people looking to [start a business]," says Mitch Free, an angel investor and chief executive of MFG.com, a company that matches up businesses with manufacturers who can produce a company's products...
A more inside-baseball indication of being on shaky ground is the fact that even on days when stock prices are rising, few people are trading, making for some fairly thin rallies. "Sellers have entered the market but buyers have stepped away," says Mary Ann Bartels, head of U.S. technical...