Word: businessman
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Dates: during 1960-1969
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...four centuries since the German banking house of Fugger began to pay an astrologer to predict financial trends, economic forecasting has become so universal a pastime that today's conscientious investor or businessman is hard put to it to know whose voice to heed. One voice that is heeded is that of the National Association of Business Economists, whose membership is drawn from the top economists employed by U.S. private industry. A year ago, the N.A.B.E. produced a forecast of the 1961 business rebound that proved to be dead right. Last week, meeting in Chicago's Edgewater Beach...
...what was dynamic and changing in the American economy. In Southern California he became fascinated by the way the old airplane business was converting itself into the new arts of aerospace. Berges introduced Christopher to Tom Jones, and Christopher recalls how impressed he was by this "extremely articulate businessman: anyone who could talk like that could write a TIME cover himself...
Copied widely, Kiplinger's letters and their imitators have set into a mold that combines forecast of trends with bite-size gobbets of news chopped to fit the busy businessman's crowded schedule. "Kiplinger does for the executive," says Bernard Gallagher, "what the Reader's Digest does for the peasant." Much newsletter forecasting is done in the vague language of fortunetellers, and no newsletter turns out the double-edged style, the wise guess that can be read both ways, more assiduously than Kiplinger's Washington Letter...
...surprising," says Katona, "after two recessions [1958 and 1960-61] occurring in fairly rapid succession." Added to this is a fundamental shift of consumer spending from hard and soft goods to such services as travel, culture, health, beauty, insurance and brokerage fees-none of which show up on the businessman's ledger in the same solid way as the purchase of goods...
...Gamble, which is TV's biggest customer ($100 million a year), quoted from its written policy: "There will be no material on any of our programs which could in any way further the concept of business as cold, ruthless, and lacking all sentiment or spiritual motivation. If a businessman is cast in the role of a villain, it must be made clear that he is not typical but is as much despised by his fellow businessmen as he is by other members of society...