Word: businessmen
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...cool strategic thinker, a shrewd businessman and cunning marketer. He plans each detail of his productions down to the last frame, in part, says Ross, to counter the racial stereotype that blacks are slipshod businessmen. His marketing sense extends beyond his proven ability to reach an audience; he has cultivated a brand awareness of himself. Making a movie isn't enough, he says. "We're up against the giants trying to hold our own." Stacks of Do the Right Thing T shirts were poised ready for distribution before the film opened. A journal chronicling the making of the film, which...
...seven-month-old presidency of Carlos Salinas de Gortari and a watershed in Mexican politics. Salinas, who took office amid charges that he was elected by fraud, vowed that "opposition victories will be respected." He has led a forceful campaign against corruption by arresting powerful drug lords, businessmen and labor leaders. Yet he is still perceived as someone elected by and for the Establishment. The P.R.I.'s acceptance of defeat in Baja is considered a critical test of Salinas' ability -- and desire -- to enforce reform within his own party...
...another military force. Rumors of skirmishes, even artillery duels between the "bad" 27th Army and the "good soldiers" of the 38th Army, fluttered through the capital. With fear of an armed confrontation rampant, foreign governments ordered the evacuation of their nationals. Beijing airport was packed with diplomats, tourists and businessmen waiting for tickets and specially chartered planes to leave a capital seemingly under siege...
Corporate executives would like nothing better. Western businessmen have dreamed of immense markets in China since the days of Marco Polo; for American corporations in the past few years, the dream started to come true. From a mere $1.2 billion ten years earlier, U.S. trade with China rocketed to $13.4 billion last year, including almost $5 billion of U.S. exports, such as farm goods, aircraft and oil-drilling equipment, and more than $8.5 billion of imports from China, such as clothing, toys and sporting goods. In addition, American corporations poured into China some $3.5 billion of direct investment. Everything from...
...Japanese are dismayed that politicians in Washington and many U.S. businessmen brand Japan as "protectionist" whenever some products fail to sell in Japan, even though the market is opening up. U.S. sales of telecommunications equipment in Japan, for example, reached $263.3 million last year, up from $106 million in 1985. Yet the U.S. is basing its current trade complaints at least partly on the problems Motorola has faced in getting frequency clearance in Tokyo for the cellular telephones it is selling in Japan; Tokyo considers the grievance too small to justify the hubbub surrounding it. Observes Peter Tasker, British author...