Word: businessmen
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...Conners, founder of Boston's Hill Holiday advertising agency, explains the reason for Mass appeal. Hill Holiday has grown from $20 million in billings ten years ago to $245 million today, partly by telling consumers why computers will change their lives. "The politicians will take credit for it; the businessmen will take credit for it, but"--and here he points out the window of his 39th-floor office across the Charles River toward Harvard and M.I.T. --"the real key to it all is the universities...
...Businessmen often save large sums of money by creating their own commercials instead of hiring an outside firm. In some cities, a store owner who writes and acts out his own 30-second spot can produce it at a local TV studio for $100 to $300, in contrast to the $2,000 to $4,000 charged by a professional agency. Alan Saks, owner of Chicago-based Saxon Paint & Home Care Centers, says that were it not for his self-made ads, he could not compete with Goliaths like Sears. Says Saks, 58: "It's a competitive business. The independent...
...most media sizzle is Zschau, 46, a former Stanford business professor and successful electronics entrepreneur (founder of System Industries, Inc.) who has earned broad respect after only two terms in Congress. At fund raisers across California, high-tech execs like Hewlett- Packard Co-Founder David Packard and other businessmen such as Reagan "Kitchen Cabinet" Member Armand Deutsch hail Zschau as "one of us" and provide a copious flow of campaign cash, expected to top $3 million...
...annual session closed, the dollar plunged to another post-World War II low against the yen, a disappointment to Japanese businessmen...
...direct involvement with the vigilantes. "The South African police are in principle against the formation of vigilante groups," says a police spokesman. But, he adds, "we have no problem with any group prepared to help the police within the confines of the law." Conservative black, colored and Indian businessmen and politicians, who have borne the brunt of the rage expressed by the young people leading the protest activities in the townships, insist that they need the vigilantes because the police fail to provide adequate protection. The possibility thus exists that while the government conveniently looks the other way, continued clashes...