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Whether you're a manager, a parent or a civic leader, getting people to change can be tricky business. In Switch, brothers Chip and Dan Heath--authors of the best-selling Made to Stick--survey efforts to shape human behavior in search of what works.

Author: /time Magazine | Title: Getting Your Way | 2/15/2010 | See Source »

Cardinal's somewhat haphazard acquisition strategy proved difficult to manage, though. Cardinal started as a small Ohio food distributor in 1971, and eight years later, founding CEO Robert Walter moved the company into pharmaceuticals. Over the next two decades, he transformed the firm into a $75 billion conglomerate. "It was...

Author: /time Magazine | Title: Prescription for a Turnaround | 2/15/2010 | See Source »

Enter Barrett. Before being hired to head Cardinal's drug-distribution business in early 2008, Barrett ran the North American operations of Teva, one of the world's largest generic-drug manufacturers. Barrett immediately focused on luring back independent-pharmacy customers, which are more profitable and rely on wholesalers for...

Author: /time Magazine | Title: Prescription for a Turnaround | 2/15/2010 | See Source »

On Jan. 28, Cardinal announced that its second-quarter revenue increased 3%, to $25 billion, supplemented by a 38% increase in profit on the medical-supply side. But perhaps even better news came when AmerisourceBergen and McKesson unveiled their earnings a few days earlier. Whereas a year ago, one of...

Author: /time Magazine | Title: Prescription for a Turnaround | 2/15/2010 | See Source »

Moderate Republicans sometimes blame conservatives for edging them out of public life. But politics is a competitive business. If the conservatives bring more voters, more dollars and more intensity to the table, well, of course they get the bigger chair. They've earned it. The fault is with the moderates...

Author: /time Magazine | Title: Republicans Must Embrace the Vital Center | 2/15/2010 | See Source »

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