Word: businessweekã
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Dates: during 2004-2004
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According to Associate Professor of Business Michael D. Watkins, the U.S. News & World Report ranking measures “the strength of schools’ brands,” while BusinessWeek??s strategy of surveying students and alumni is “the only way to measure the quality of the educational experience...
...BusinessWeek??s survey also includes a questionnaire filled out by school administrators, which Merritt noted is “the most time-consuming element of all of this.” Lampe said HBS would still cooperate with BusinessWeek on the school questionnaire...