Word: buster
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Assistant Attorney General Thurman Arnold fortnight ago intimated that the Government was likely to restrict advertising on the ground that it sometimes fostered monopoly (TIME, Nov. 21). Last week he backed down. Obviously embarrassed by the sensation which his comments on advertising caused, Trust Buster Arnold wrote Advertising & Selling that it was all a misunderstanding, that regulation of advertising was the job of industry, not of the Department of Justice...
Persuaded that there is "substantially complete control over the industry by a few large distributors," Trust Buster Arnold last July launched a grand-jury investigation in Chicago. Last week two criminal indictments under the Sherman Act resulted. One charged 14 corporations and 43 individuals with conspiracy to fix prices and control the supply of liquid milk in the Chicago area. The other charged 20 corporations and 20 individuals with a nationwide conspiracy to restrain the sale and use of counter-freezers with which retailers, hospitals, schools, etc., could make their own ice cream...
...nothing had been done about advertising (with the exception of liquor) until last week when Assistant Attorney General Thurman Arnold produced a scheme which, snorted Columnist David Lawrence, "makes the late Huey Long, who tried to put a tax on publications of large circulation, look like an amateur." Trust Buster Arnold's scheme was deftly dovetailed into the long-expected announcement by the Department of Justice that its anti-trust suits against Chrysler Corp...
...products as gasoline and milk. In the oil industry to take one example, refiners are deprived of their market because of the belief induced by great expenditure that good gasoline is sold only under particular trade names. . . ." Admitting that present anti-trust laws are inadequate to limit advertising. Trust Buster Arnold nevertheless argued that "the purpose of the anti-trust laws will be furthered if advertising is limited to its proper function of building up consumption. . . ." How this limitation was effected in the Ford and Chrysler cases was readily apparent in Mr. Arnold's announcement that "antitrust prosecution will...
...atop his shining baldspot, turned his last handspring in the pages of Mr. Munsey's New York Press. A war-minded public scarcely noticed the passing of Foxy Grandpa, one of the great comic strip characters of an age that rejoiced also over the antics of Happy Hooligan, Buster Brown, Little Nemo...