Word: busters
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...nuts-and-bolts field of truck selling, Ford has chosen gentle Silent Film Veteran Buster Keaton as its pitchman. In one new commercial, Keaton fills up a truck with furniture only to find that he has left out a live lion...
When Keaton loads him on another truck, the lion drives off. Buster is last seen in hot pursuit, his legs whirring away at silent-movie speed...
Morton May, called "Buster" by friends, oversees the chain from behind a modernistic slab desk on the eleventh floor of St. Louis' Famous-Barr store, the chain's flagship. Aware that the May Co. ten years ago showed signs of a slowdown under a 22-man board that included 11 members over 65, May continually recruits younger executives, schools them in the company's "fashion image." The curriculum is intended to teach them taste in merchandising in the same sense that May applies it to art collecting. May's aim is to make his stores leading...
Gold Lamé Trademark. When he debuted 25 years ago, Liberace was just the piano man (under the stage name Buster Keys) in a cocktail lounge in Wausau, Wis. His father, a French-horn player once in the Sousa band, thought that Wladziu might be better suited to undertaking.* But Liberace thought of himself as a prodigy, dropped his first two names in imitation of his idol, Paderewski, and within 14 years matched the Polish master in one respect: they are the only pianists in the world who have filled Manhattan's Madison Square Garden...
...startling but quite predictable reason that Film scores is its sole actor: Buster Keaton, 68, who was known to generations of silent-filmgoers as the funny man who never smiled. And Keaton is the movie's toughest critic. "I don't know what the picture's about," he complains. "It's so goddam arty I'm surprised the audience didn't walk...