Word: busting
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Dates: during 1990-1999
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Forget about the trade deficits or all that fuss in Lithuania. Readers of the National Enquirer (circ. 4.1 million) and its bitter rival Star magazine (3.6 million) know what the real news is. DOLLY PARTON GETS GIANT NEW BUST IMPLANTS!, shrieked a recent issue of the Star, while the Enquirer offered a must-read yarn headlined ED MCMAHON FLIES INTO RAGE. For 16 years the dueling scandal sheets brought blood-and-guts drama to U.S. supermarket checkout counters. But the publishing pugilism came to an end last week when the owner of the National Enquirer, New York City-based...
Attempts to influence news reporting, however, are not always prompted by such laudatory aims. Professional publicity experts have made a multibillion- dollar industry out of copping column inches and airtime for everything / from smokers' rights and rap records to haute couture and the Trump bust-up. And the White House has raised press manipulation to a virtual art form, often for the narrowest political motives. The Reagan Administration, led by the Great Persuader himself, was notorious for its spin control. Last week the Reporters Committee for Freedom of the Press, a Washington-based watchdog group, issued a report detailing nearly...
...sure, Winsten was not promoting anything so egregious as the phony drug bust that the Bush Administration staged in front of the White House last year. He was suggesting speeches, press conferences and strategies aimed at helping health professionals "compete for news coverage." His 45-page study, in fact, was largely devoted to a review of widely used public relations and advertising practices. Nonetheless, Winsten decided to drop the recommendation for video news releases from his report, not wishing to alienate the journalists on whose goodwill much of his program's success would depend...
...bust business has attracted some unlikely saviors. Shortly before it declared bankruptcy last month, Drexel Burnham Lambert beefed up a unit that advised distressed companies. The move was viewed with cynicism by some on Wall Street since Drexel, through its junk-bond financing of buyouts, was a prime contributor to today's bankruptcy boom. Other improbable rescuers include First Boston, which advised Campeau to borrow more than $10 billion to buy Bloomingdale's, Jordan Marsh and seven other U.S. store chains. Some critics attack Wall Street firms for profiting from both the debt buildup of the '80s and the subsequent...
...Soviet Union was in the midst of disempowering the Communist Party. Germany was hurtling toward unification. Nelson Mandela was transforming the future of South Africa, and Drexel Burnham Lambert was pronouncing obsequies over the go-go greed of the '80s. But the connubial bust-up of the billionaire New Yorkers was the talk of the town. For that matter, of practically every town. Their story made the network newscasts and countless columns across the U.S., and once the split became a fait accompli, gossipists gleefully predicted that ramifications -- from a rowdy settlement battle to the wooing of new partners -- might...