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Though the baby bust's impact is just beginning to be felt, by the early 1990s institutions everywhere will be adjusting to the generation's smaller numbers. The change is already apparent in classrooms, where effects of population shifts are usually seen first. With a 13% drop in children ages 6 to 18 from 1975 to 1985, the number of elementary and middle schools in the U.S. declined by nearly 6,000. The typical college-age population of 18-to-24- year-olds has also begun to dwindle,from 30.1 million in 1983 to 27.8 million last year...

Author: /time Magazine | Title: Welcome, America, to the Baby Bust | 2/23/1987 | See Source »

College enrollment, however, dropped only fractionally, from 12.5 million to 12.4 million last fall. The schools have adjusted to the baby bust by using remedies that other U.S. institutions may soon adopt: stepping up recruitment and diversifying the population, catering to women, older people and part- timers. Recruitment budgets at four-year colleges have increased an average of 63% since 1980, and while elite Ivy League colleges still have more applicants than they can handle, some schools are spending more than $1,000 a week on television advertising. In Los Angeles, the University of Southern California has tripled its marketing...

Author: /time Magazine | Title: Welcome, America, to the Baby Bust | 2/23/1987 | See Source »

Marriage prospects should improve for women in the baby-bust generation. Women tend to marry men a few years older than themselves, and younger women will find larger numbers of potential spouses among the baby boomers. Nonetheless, demographers predict that the smaller cohort of the baby busters will form fewer families, resulting in less demand for housing and household goods. By the middle of the next decade, the number of new households a year could drop to 1.2 million, down from an average of 1.7 million during the 1970s. Says George Sternlieb, director of the Center for Urban Policy Research...

Author: /time Magazine | Title: Welcome, America, to the Baby Bust | 2/23/1987 | See Source »

...Baby-bust families may have plenty of money to spend, however, because jobs should be plentiful. Whereas many older workers are now losing jobs as corporate America slashes payrolls in cost-inspired restructuring, the smaller number of baby busters will fare much better than the overcrowded group of baby boomers. The number of newcomers entering the job market is expected to drop from 1.9 million this year to 1.3 million in 1992, a record low 1% growth in the work force...

Author: /time Magazine | Title: Welcome, America, to the Baby Bust | 2/23/1987 | See Source »

With less talent available for corporations to choose from, employers may offer larger salaries and more responsibility to promising college graduates. Ambitious baby-bust workers could find the path to promotion a little less crowded than it has been for baby boomers. Says Peter Morrison, a population analyst at the Rand Corp.: "Baby busters will in general have more of a choice ((in the job market)) and better prospects for advancement than the previous generation...

Author: /time Magazine | Title: Welcome, America, to the Baby Bust | 2/23/1987 | See Source »

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