Word: butlerism
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...interested in branching out to an Episcopal church, Diana Butler Bass, author of five books on American Protestantism and an adjunct professor at Virginia Theological Seminary, invites you to try hers. "Epiphany is a downtown Episcopal church with a congregation that is fifty-fifty white and black," she says, "and it has a full spectrum of social class diversity as well as a long history in Washington." Indeed, several members of Lincoln's Cabinet belonged to Epiphany, and it was also very active in supporting the civil rights movement in the 1960s. "It would be an interesting choice that appears...
...create something new," Slim says. For instance, he adds, "it allows us to think seamlessly about our clients' social and core business interests, recommending community and commercial opportunities simultaneously." Each team is given a mission, resources and a deadline. "Then we let them go and do it," Butler says. Telecom giant Vodafone, which recently bought Ghana Telecom, is using CforC to help it find useful projects in Ghana to get involved in. CforC's team includes an African anthropologist, an academic expert on aid flow in Ghana and a former NGO executive. Says Vodafone chairman John Bond enthusiastically: "CforC works...
...doing good in these regions, and the goodwill their efforts engender can make it easier for them to do business, thus bolstering their bottom line. "This is what we call a license to operate," Hashemi explains. "Once you gain the trust of a community, you're safer there." Butler, a former army brigadier who commanded British forces in southern Afghanistan, calls it "soft security...
CforC's team-based leadership structure draws on the operations and planning skills of a military commander (Butler), the business acumen of an entrepreneur (Hashemi, who co-founded a successful espresso-bar chain called Coffee Republic) and the humanitarian know-how of someone involved in nongovernmental organizations (NGOS)--that's Slim, an academic who worked for a number of agencies, including the U.N. and Save the Children...
...resourcefulness seems to be paying off. As CforC enters its second year, Butler says, its business plan is on track, despite the economic slowdown. Memo to team members: Better keep your boots handy...