Word: butlers
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...countercampaign in support of diversity, called People for the American Way and featuring TV public-service ads produced by Norman Lear, creator of All in the Family. (Moral Majority has announced that Falwell will demand reply time whenever a Lear ad appears.) Most important, advertisers are uneasy. Chairman Owen Butler of Procter & Gamble, TV's biggest customer ($486.3 million in commercials last year), announced in mid-June that within the past year his company had pulled out of 50 TV movies and series episodes, including seven of the ten series that Wildmon has cited as "top sex-oriented."* Last...
DIED. Paul Butler, 89, Chicago industrialist and founder of Butler Aviation, one of the nation's largest general aviation companies; of injuries received when he was struck by a car near his home; in Oak Brook, Ill. Butler, an expert pilot, founded Butler Aviation in 1946 to provide fuel and service for private aircraft in airports across the country. An avid sportsman, he once maintained 3,000 acres in Oak Brook, comprising an airstrip, riding stables, a golf course and 13 polo fields...
...Butler was referring mainly to the Coalition for Better Television, which brings together the Rev. Donald Wildmon's National Federation for Decency and other right-wing groups like the Moral Majority. Formed last February, the coalition is headquartered in Tupelo, Miss., where Wildmon lives, and claims support from 5 million families in all 50 states...
...campaign has given both the networks and their advertisers a severe case of the jitters, and Butler's comments caused still another run to the Valium. Though he disagreed with Wildmon's methods, said Butler, he endorsed his aims: "I think the coalition is expressing some very important and broadly held views about gratuitous sex, violence and profanity. I can assure you that we are listening very carefully to what they say, and I urge you to do the same." Actually the chairman was merely reaffirming a policy that goes back to the days of radio...
...timing of Butler's comments delighted Wildmon. "I think it was a very good statement from a socially responsible organization," he said. Bland and self-effacing, Wildmon, 43, took up his crusade when he could not find what he thought were good programs for his own family. "Everything on the air has a message," he explains. "TV represents behavior modification, or monkey-see, monkey-do. A child sees it and it leaves an impression. But consideration, decency, honesty, fidelity, hard work-those values aren't there. If I disagree with the values that are there...