Word: buts
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Dates: during 1930-1939
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This season, grand opera at Manhattan's Metropolitan opened with a slightly fussier fuss than usual. Last week, however, the Met got in the groove-a few new voices and a new red carpet, but the same old scenery, same old gilded box holders, and opera's perennial...
Since 1931, for the privilege of broadcasting to some 10,000,000 music lovers and a countless short-wave audience, NBC has paid the Metropolitan a cool $100,000 a season. Some years it has been higher, with sponsors like Lucky Strike, Listerine. This year there is no sponsor, but...
Radio got him first. In 1921 he went to WJZ, then merely a sort of cloister off a ladies' rest room of the Westinghouse factory in Newark. For $40 a week he sang, played the piano, operated the Ampico player-piano, announced, told bedtime stories, recited Uncle Wiggly, read...
He is undoubtedly the people's choice for musical programs. When he has no programs to announce, he has to sit watch in an empty studio, waste his vast voice every 15 minutes or so saying "WJZ, New York" during station breaks. For these exalted and lowdown services, his...
His main commercial nowadays is Information Please, which is right up his broad alley. For this weekly half-hour, he collects $100 a week from Canada Dry. But since he announces it on NBC's time, the network thriftily docks him three-quarters of an hour's basic...