Word: buts
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Dates: during 1990-1999
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Initially, companies with powerful off-line brands had a difficult time overcoming the notion that they would be cannibalizing their core business if they sold through the Web. But as it became clear that e-commerce was a viable and complementary retail channel--albeit one that requires a new skill...
But last Christmas, eToys proved you could sell Barbies and Brio trains on the Web, doing $20 million in sales and capturing more than 50% of the online toy biz. So this year off-line players had no choice but to go cyber and--surprise, surprise--they've been up...
So why is Wal-Mart's website so crummy? Product selection has improved recently, but it's still puny. The design is underwhelming; search and navigation tools are weak. And don't try returning something bought online to a store. "It's the biggest toy seller in the country, and...
Do not be fooled. Wal-Mart's website may be a disappointment now, but many suspect it's just the soup before the souffle--served to tide customers over while the company cooks up something better. Wal-Mart is doing what it has always done, notes DLJ analyst Gary Balter...
The changes move Wal-Mart closer to the "clicks-and-mortar" approach to e-tailing. But Balter isn't expecting a watershed event. The company will improve its online operations, he says, "at a pace it feels it needs to go at to win--and it usually wins." Wal-Mart...