Word: butt
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Dates: during 2000-2009
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...have friends who simply want to have a yoga butt. And there is such a thing. They're just interested in the kind of body they're going to have, although not everybody's going to have a Madonna body. I've been to lots of yoga classes, and there are a lot of different kinds of yoga bodies. I'm amazed at the strength and suppleness I see that some people have underneath very voluptuous shells...
...Patient: Robbie Williams. Diagnosis: Low Self-Esteem. Poor Robbie. Multiplatinum albums, Awards for Sexiest Man Alive from the British Press and Best Butt on Earth from Celebrity Bodies Magazine (there’s a Celebrity Bodies magazine? Yeesh!), and throngs of screaming female fans can’t allay his low self-worth. Recently Williams disclosed that he stumbles into alcoholism every so often to “sabotage” his own success. Williams, who’s known for his cheeky displays of ego (and I mean “cheeky” literally?...
...just because they're not pretty, it doesn't mean they're not appealing. When the Butt-Ugly Martians TV show premiered in Britain in February, its audience share peaked at 31.4% in the first week. Created by U.K. children's entertainment company Just Group, these extraterrestrial misfits - who came to Earth, befriended three teenagers, and now help fight other aliens - have kids' imaginations firmly in their sights. "They can grow bigger when they're fighting," marvels Rowan Moody, 6, of London. Even adults can see the show's appeal. "It's goodies and baddies, but not quite...
...company hopes the Butt-Ugly Martians' appeal will foster a Pokémon-like craze. It has already lined up 50 licensees, including Hasbro, which is making B.U.M. toys, and the food concern Heinz, set to deliver Butt-Ugly pasta. Videos and figurines are already available; come September, larger action dolls will hit the stores. The strategy is global - the B.U.M.s will be charging into Europe in the autumn. And in June the Martians, who have American accents, will make their TV debut in the all-important U.S. market...
...B.U.M.s. are doing fine for now. While the first series cost a reported $7 million to make, Just Group already has deals worth $8 million in licensing fees either concluded or in final negotiations. But success is not a given: the Butt-Uglies' key target group is boys aged five to nine, those particularly vulnerable to the vagaries of playground peer pressure that can destroy fads in the space of a morning recess. Even the company forecasts a window of only 18 months to two years in which the TV show must make its mark in order to milk...