Word: butter
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Dates: during 1940-1949
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...luncheon. It was the biggest reception of the twelve Roosevelt years in the White House, but it was also spare. The President had wanted chicken á la king. But he was overruled by the housekeeper, who settled for chicken salad. The rest of the lunch: hard rolls without butter, unfrosted pound cake, coffee...
Eleanor Roosevelt, having gained a few pounds over the holidays and noting that her Term IV inaugural dresses were a larger size (36-38) than her 1932 costumes (34-36), went on a not-too-strict diet: no more mayonnaise, butter, potatoes, hollandaise sauce, meringue glac...
...order, OPA had wriggled out of a tough spot. Shortages in meats, butter and canned vegetables were real. But the victory cost heavily in moral prestige. Into the ashcan with the invalidated stamps went much public confidence in OPA. Housewives asked: Can Washington ever again be trusted to deal fairly with those who save? Do the rewards go to housewives who hoard the most food and squander the most stamps? Many a citizen, mindful of what happened to his red and blue stamps, began to look suspiciously at airplane stamps 1, 2 and 3, wondered if they should be spent...
...proved that it could supply both guns and butter. But few expected that 1944 would be the annus mirabilis that would not only see an increase in the supply of guns, but no material reduction in the ration of butter (or a reasonable facsimile thereof...
...Butter. Money flowed freely. It flowed into department stores. Their sales were a big 10% over the year before. It flowed into real estate. Homeowners sold out at high profits-until they found that all profits were not enough to buy another roof for over their heads. Money flowed into the stockmarket, bulling up stocks month after month until they reached their highest point since 1940. There was money for everything, for jewels, for mink coats, for Broadway shows...