Word: butter
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Dates: during 1960-1969
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...Jolliffe started the Anti-Coronary Club, with 700 men aged 40 to 59 pledged to cut their fats to 30% or less of total calories, to trim off all visible fat from meats such as beef and lamb, and to use whole milk, butter, pastries, cheese and creamy desserts only as treats on special occasions. After seven years, there is no doubt that Anti-Coronary members have lower blood-cholesterol levels than before, and evidence is piling up that they have won considerable immunity to heart attacks...
Also Decentralizing. Other national chains are diversifying beyond their bread-and-butter business. Second-place Safeway (1963 sales: $2.6 billion) has opened a group of Super S stores that sell sporting goods and small appliances instead of groceries. Third-ranked Kroger now operates 131 drugstores. Two weeks ago, Grand Union announced a 6% sales gain (to $667 million in 1963) but credited one-sixth of its revenues to its nonfood discount stores...
...orange-juice, diet-pop and instant-tea business. Last week Coke announced a new addition that fits in with what President J. Paul Austin calls its new "total refreshment" concept. It acquired Houston's Duncan Foods Co., purveyors of coffee under a number of brand names (Fleetwood, Butter-Nut, Admiration). Austin, 49, who joined Coca-Cola's legal department in 1949 and was named president two years ago, sees the merger as another step toward Coke's first $1 billion year (1963 sales: $637,424,475). A Harvardman ('37), Austin started out selling light bulbs door...
...From the Butter of Their Harps
...really you should not hab ought to said that Beatle fiends could not understamp this bit of writty, becorpse we do frum the butter of our harps. We hab not began to talk like good owld Roger and Anne yet, buck we do lick to make writty as that...