Word: butter
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...John Skow, who wrote this week's cover story, regards popcorn and Paul Newman as inseparable, twin treasures of the moviehouse. Skow was nonetheless surprised to find himself sitting in an office of Newman's Salad King Inc. as the actor blithely demonstrated his definitive technique for buttering popcorn. Recalls Skow: "He wielded his knife at a precisely calculated angle, wriggled it meticulously while splashing droplets of butter on everything in sight, and then invited me to try it." Sampling two brands of popcorn that Newman hoped to market, Skow and his host rejected both. "One option produced...
...Crimson relied on its bread-and-butter defense to beat a William and Mary squad which ran away from Bucknell in the opener, 83-43. The Indians responded with an equally aggressive defense, and the contest came down to a wire-close finish...
...share of total Soviet investment-far higher than the figure for any other industrial country-agriculture has become such a fiasco that the embarrassed Soviets have ceased publishing figures on grain production. During Brezhnev's final years of rule, the country was bedeviled by acute shortages of meat, butter and cheese. Of course, Brezhnev cannot be blamed for the Soviet Union's periodic bouts of bad weather. But other problems plaguing the country's farms proved endemic under his rule: poor distribution, widespread mismanagement, inefficiency and waste, and a woeful lack of incentives for collective farmers...
...party officials and theoreticians have even begun asking whether, as a result, their country ought to shift its concept of strength and security from a narrow, strictly military definition to a broader one, embracing economic strength and social stability as well. In other words, should the classic guns-vs.-butter conflict be resolved, for once, in a way that gives at least equal emphasis to butter...
...would take a true optimist to give butter the edge in this debate or to predict that Andropov will have the power, the time, or even the inclination to push through the reforms that are necessary to turn the Soviet economy around. Still, it would be a mistake to underestimate the enduring strength of the gigantic industrial machine that Brezhnev helped build. Moreover, the often cumbersome Soviet political system is still flexible enough to allow a new generation of leaders to make crucial decisions on the allocation of resources, industrial growth and military spending that will assure the Soviet Union...