Word: butter
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...came to mock. coffee for $600 a pound? Fifty dollars for a pack of three 1-lb. (0.45 kg) tubes of butter? A liter of olive oil for $182? A $120 bottle of beer? I am an intolerable food snob, but I am also from middle-class New Jersey, and the upper reaches of the grocery aisles can make me want to smash something, like a tiny bottle of $145 balsamic vinegar that comes in a box with a 106-page book...
...York City's Gourmet Garage stores. "I don't think that people necessarily skimp on eating well in hard times. Maybe 10 years ago, splurging on food seemed foreign, but when you are in a world where people pay $4 a day for a Starbucks coffee, an expensive butter doesn't seem that extravagant." If this was the way food vendors and consumers were thinking, it was clearly up to me to collect a bunch of these expensive items to bring them down, to try to stem the contagion of snottification...
...sitting around?--but the oil really was intense, with an acidless buttery, fruity, peppery flavor. You're supposed to use it on vegetables or with bread--though I still wouldn't pay this much even for an olive oil that made me psyched to eat zucchini. The Five Star Butter Co.'s raw, organic butter comes in a comfortingly simple plastic tube, since it's sold mostly to high-end restaurants that put it in their own molds before serving it. The company has the guts to call it the Best Butter on Earth, and at 83% butterfat...
...decided I was not willing to pay $180 for a bit of oil, no matter how good it is. Of course, I am not willing to pay $40,000 for a car either. But I now understand how a beer can be worth $100 and that a butter junkie isn't a reprobate for dropping $50 on a fix. And if you're somehow rich enough, there may be times when kicking back and enjoying an insanely expensive vinegar makes sense...
...ULTIMATE TASTE TEST Our man samples some of the costliest comestibles [This article contains a table. Please see hardcopy of magazine.] THE PRICE $120 24-oz. bottle of Samuel Adams Utopias beer $50 3-lb. container of the Best Butter on Earth $182 A set of two 500-mL bottles of Lambda olive oil WHY IT COSTS SO MUCH The brandy-colored beverage is a blend of malts aged in wood, then finished in sherry and Madeira casks The Five Star Butter Co. makes its lavish 83%-butterfat product from fresh, unpasteurized milk Hand-extracted from Koroneiki olives...