Word: butterick
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Dates: during 1930-1939
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...knows whether it was Ebenezer Butterick or his smart wife Ellen who invented the standardized paper pattern for clothes. Plodding, methodical Ebenezer, seventh son of a Sterling, Mass, carpenter, sat down in his tailor shop in June 1863 and snipped out of 'stiff paper the first commercial shirt patterns. They sold like hotcakes. But when the Buttericks moved to Fitchburg it was ambitious Ellen who got Ebenezer to double his market by making patterns for children's clothes. Because Giuseppe Garibaldi was then a world hero, Ellen and Ebenezer designed their children's patterns after the Italian Liberator's uniform...
...publications of assorted sizes and hues- most of which are losing money. Prime problem: to gear a standard procedure to all publications, from the Satevepost to the Little Flower Monastery Messenger. Prime provisions (subject to amendment by NRA): 1) The Institute, headed by Stanley R. Latshaw of Butterick Co., "shall establish definite regulations . . . to prevent publication of misleading and/ or untruthful advertising." 2) "Circulation records . . . shall be open for inspection by advertisers . . . and all reasonable auditable information which they request shall be furnished." 3) "Publishers shall make no deviation from their published rate schedules ... in the form of money...
Agent Esty likes to remark, "If you succeed you're a genius. If not, you're a fool." For 17 years he has been succeeding. He got his first job with Chicago's Motion Picture News, then sold space for Butterick Publishing Co.'s Home Sector. He worked with several agencies before he went with J. Walter Thompson in 1925. There he was a vice president, handled the Lux (soap) account. His specialty is psychology. To study abnormal minds he has built up one of the largest private libraries on the subject. His studies...
...Founded in 1889 by Drygoodsman John Wanamaker, bought and made into one of the first great crusading journals 17 years later by Butterick Publishing Co., discontinued in January 1930, last week Everybody's was revived as a cheap true-story vehicle. It will be published as "the magazine of real life stories" by Publisher Alfred Cohen (Screenland, Silver Screen, etc.). Cost...
...Many Depression-hit women are buying patterns, making dresses at home. Butterick Co. (Delineator, Adventure, Good Hardware, and patterns) earned $411,000 against...