Word: butterick
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Dates: during 1940-1949
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...rewrite the stories, rearrange the pictures. Henry Sell is the inventor of Sell's Liver Pate and a dozen other fancy canned meats, but he was once literary editor of the Chicago Daily News, editor of Harper's Bazaar, and editor-in-chief of a string of Butterick Publishing Co. magazines-and he never quite got over it. Now, says Sell, "every time I go through a magazine I'm like an old fire horse. When I hear the bell, and see the smoke and flame, it always gets me up." Last week the 59-year...
...booming as never before. At the present rate he believes thrifty women will buy 15% more patterns this year than the record-breaking 120 million sold in 1946. More important to Shapiro - who knew that V, M and B meant Simplicity's potent competitors, Vogue, McCall and Butterick - it proved that S was more than holding its own as the biggest U.S. pattern producer. Now selling 40% more patterns than last year, Simplicity claimed that it could count on supplying more than half of all patterns sold in the U.S. this year...
Sirs: The dogmatism of Bernard Baruch (TIME, June 28) on the proposition that two plus two equals four reminds me of the late dynamic Thomas Balmer. . . . When he was Western representative of the Butterick Publishing Co. (Delineator), 40 years ago, and I was a budding young advertising man from Honolulu, he took me to lunch in Chicago. While waiting for the English mutton chops at St. Hubert's Inn, he popped the question, "How many are two and two?" I baruchly gave the answer, "Four, of course." "Young man." he sternly corrected, "you will never succeed in advertising until...