Word: butterly
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...House Committee on Agriculture, Benson ticked off a long list of troubles. Since dairy supports were reduced from 90% to 75% of parity on April 1 aid Benson, he has studied a dozen ways of reducing the huge surplus. So far, nothing has looked practical. The Government's butter stocks are at 360 million Ibs., much of which must soon be moved out of the coolers to avoid spoilage...
Strawberry Flavor. Though the cut in dairy supports has increased U.S. butter consumption by 10%, it has not boosted consumption to the hoped-for level. The dairy industry will soon come out with a new strawberry-flavored milk, and there are dozens of relatively small-scale giveaway programs for schools, foreign and domestic relief. But neither strawberries nor gifts can make much of a dent in the growing surplus. As for any large-scale Government disposal program, said Benson, "we were restrained by the complexities...
Benson reported that a "coupon plan" to give away a pound of Government butter to U.S. housewives for each one they bought was rejected for its "administrative awkwardness." A "blended price plan" to sell butter to distributors at very low prices might have helped but at best it would merely slow the piling up of surpluses and cost the U.S. $100 million just to administer. Likeliest of all, said Benson, was a "plant payment plan" that would operate much like a version of the old Brannan plan. Under the plant payment plan, the Government would allow the market price...
FARM SURPLUSES, now approaching the $7 billion mark, will probably be cut under a new disposal program soon to be announced by the Administration. Idea is to set up a special office to barter food for commodities and services abroad. On surplus butter, prices to U.S. and foreign consumers would be cut 15% to 25% below current market levels, then slowly boosted as the surplus dwindles...
...April 1, federal-support prices on dairy products dropped from 90% of parity to 75%. In the end-of-March rush to take advantage of the higher supports, farmers and food processors unloaded record tonnages of butter, cheese and dried milk on the Agriculture Department. Last week the Department finished adding up the huge purchases for the month: 87 million lbs. of butter, 132 million lbs. of dried milk, 189 million lbs. of cheese. Cost: $156 million...