Word: butters
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Dates: during 1960-1969
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Germany's traditional Putzfrauen (cleaning women) are coming to work in hairdos and stiletto heels. Even the name Putzfrau is disappearing. Now it is Raumpflegerin (room tender), or Bodenkosmetikerin (floor cosmetician). "Nowadays," the saying goes, "instead of choosing between guns and butter, the middle-class German has to choose between having a Putzfrau or having a Mercedes, a vacation in Majorca and a TV set. And when he opts for thetPutzfrati, it's she who goes to Majorca, buys the TV set and makes a down payment...
...that becomes a glass pitcher. Portion packaging has also become popular. Campbell Soup has expanded its Swanson TV frozen dinners to include soup and dessert in a single paper-and-foil container. Dow Chemical has developed a packet made of plastic, paper and foil that holds individual portions of butter. But it was left to Allied Chemical to come up with a plastic container shaped like a martini glass. Inside: gin and vermouth...
Misery of Choice. The package business, being highly competitive, is vastly inventive and rapidly changing. Increasingly, such things as clocks, toasters, shirts, ties and sweaters, which used to be sold in the open, now come wrapped by the manufacturer. Such unlikely products as peanut butter, meat tenderizer, cocktail mixes and blue cheese spread are now dispensed from aerosol cans, and the industry is working on squeeze tubes that will give forth coffee, fish bait and ski wax. "Shrink films" of plastic that mold themselves to a product's shape now protect everything from layettes to turkeys, and other films...
...Sour Butter...
...middle of the 1700's, the food served in the College dining rooms produced notable discontent among the undergraduates, then a gentlemanly and tasteful lot. In 1766, this dissatisfaction incited Harvard's first real insurrection, the Great Butter Rebellion. Prompted by the serving of sour butter which President Edward Holyoke at first declined to replace, the disturbances settled unto action were not entirely settled until action was taken by the Board of Overseers...