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...former child film stars and identical twins who have been governing Poland for the past two years, Lech and Jaroslaw Kaczynski, have been the butt of many jokes. Some play predictably off their diminutiveness. Others, more bizarrely, involve potatoes. One Berlin newspaper last year splashed a photo of a spud on its front page alongside one of Lech, the Polish President, and inquired: "Which one is coming to visit?" A Polish satirist recently lamented the shortage of humorists to cope with the volume of material that the twins are generating: "Life just surpasses my capabilities," said cartoonist Szczepan Sadurski...

Author: /time Magazine | Title: Oh, Brother: Lech and Jaroslaw Kaczynski | 8/23/2007 | See Source »

...through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world--including Gap, McDonald's and Burger King--with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says Bob Finigan, Muzak...

Author: /time Magazine | Title: Volume Control | 8/2/2007 | See Source »

...through sight (with alluring displays) and smell (say, by piping the odor of fresh coffee throughout a store), few have focused on the smart use of sound, says retail psychologist Tim Denison of the British Retail Think Tank. But that's changing. U.S. firm Muzak used to be the butt of jokes for its bland elevator music, but it now supplies some 400,000 shops, restaurants and hotels around the world - including Gap, McDonald's and Burger King - with songs tailored to reflect their identity. "What we're trying to capture is a brand's essence," says Bob Finigan, Muzak...

Author: /time Magazine | Title: Volume Control | 7/12/2007 | See Source »

...went the letter that Sprint sent to its Biggest Pain in the Butt customers, thus eliminating 1,000 mobile users who take up so much time complaining that they're not worth keeping. The actual wording might have been more diplomatic, but you get the idea...

Author: /time Magazine | Title: "Can You Hear Me Now, Sprint?" | 7/11/2007 | See Source »

...basic evidence that Oswald killed Kennedy been shaken. Fragments of the bullets that hit Kennedy were matched with the rifle found on the sixth floor of the Depository. Oswald's fingerprints were on the rifle barrel. Fibers from the clothes he wore when arrested were caught on the rifle butt. That morning he had brought a long, thin package to work from the house in Irving where he spent weekends with Marina. He explained to the co-worker who gave him a ride that it contained curtain rods for his Dallas apartment, even though his flat had a full...

Author: /time Magazine | Title: The Assassination: Did the Mob Kill J.F.K.? | 6/21/2007 | See Source »

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