Word: button-down
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...scion of petty aristocrats on Sardinia whose roots go back to that island's Spanish past, Berlinguer, 54, has been Secretary of the P.C.I, since 1972. He has created a new image for the West's biggest Communist Party-that of hardworking, button-down Communists who in no way represent a revolutionary threat to bourgeois voters. The basic election issue is whether the voters will accept this new respectable image. Ironically, the once ideologically passionate Communists are campaigning in the name of efficiency and good government, while the Christian Democrats (at least to some extent the party...
...traveled well (circulation is up 10% since the move, advertising pages up 35% so far this year), but Harris' freewheeling flamboyance did not. Ziff-Davis, the nation's fifth largest magazine publisher (Modern Bride, Popular Photography), is owned by Chairman William Ziff, 46. and run by a button-down battalion of 26 vice presidents. They winced when Harris risked offending liquor advertisers by publishing a tough cover story on drinking; they were displeased when he installed a Ping Pong table at the editorial offices (Harris paid for it himself), and they were confounded by the unregimented atmosphere...
Handsome, medium height, slender, Brooks Brothers glen plaid suit, blue shirt with a button-down collar, wing-tip shoes, a slight...
...those days before the election, Gerald Ford danced across the great American political stage like Fred Astaire out on the back lot of MGM. Sometimes in tux and shiny slippers, other times in button-down and plaid, always with a smile, a beefy victory clasp and a quip, he shuffled along to the chants of the airport crowds, the brassy tunes of high school bands and occasionally a dance combo...
...sisters. (He even offers a veiled suggestion that Angela Davis is the modern equivalent of the stern black mama figure trying to shape up her offspring in the absence of a father.) A minister named the Rev. Rookie is replaced by a Moog synthesizer; Maxwell Kasa-vubu, a button-down black literary critic, hallucinates that he is Richard Wright's illiterate murderer Bigger Thomas. Reed even brings back those veteran moochers from Amos 'n' Andy, the Kingfish and Andrew H. Brown, now trying to cash in on the street-corner Hindu racket. "Andy," says the Kingfish...