Word: buttoned
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Dates: during 1970-1979
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...might be interested in my history as a swami. I began my career exactly eleven years ago this fall. My sister had a collection of buttons, all kinds of buttons--sewing, advertisements, and political. One day my sister let me pick any button I wanted. It was then the magic power first rushed to my hot little finger and I chose a red-white-and-blue Wilkie button. The die was cast, and Wendell never knew what...
That fall I put a "Rockefeller for President" poster in my window, and after Nixon got the nod, I wore a huge (it's still my largest button) "Our Nation Needs Nixon-Lodge" button that pulled holes in my sweater. I fell asleep in front of the television on election night and went to Miss Gross's fifth grade class the next morning with tears in my eyes...
...steered clear of politics for several years after that traumatic experience. Not until the fall of '64 did I don another button and this time it read "Keep Keating". We had fierce debates in our ninth grade class, which according to a straw poll we won over to our side. Yes, I kept Keating, but it was what I kept him from--winning, that is. Of course, I also had a Johnson button, but somehow we all lost that...
WHEN injured New York Jet Quarterback Joe Namath was wheeled into a press conference at New York City's Lenox Hill Hospital last week, he wore two smiles. One was his own. The other was pinned onto his shirt. It was a Smilie button, bearing a simple face that in recent months has become one of the most familiar in the U.S.: a pair of oval black eyes over a happy upturned mouth...
...cuter." WMCA handed out thousands of Good Guy sweatshirts during the 1964-66 period and a few still can be seen around the city today. One of them may have inspired the artists of the N.G. Slater Corp., which caused the smile epidemic when it began producing Smilie buttons two years ago. After a slow start, the design suddenly took off this year, and several million buttons have already been sold. "People are looking for an excuse to smile," explains Marketing Director Robert Slater, "and anyone can wear it. Smilie's not right-wing or leftwing. He appeals...