Word: buttoned
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Dates: during 2000-2009
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Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., which fear that it could lead to the discovery of an inner buy button, which, when pressed, would turn us into roboshoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to Type 2 diabetes to pathological gambling," he says. An even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team of people...
Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology allows them only to observe how brains work, not to control them. Says Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." As proof, Smidts says, "a lot of advertising doesn't work. It's hard to persuade and influence people...
...packing its products with goodies and charging less than other PC brands, especially in a new series of computers called Lenovo 3000. Launched in February, the 3000s are an amalgam of Lenovo and IBM design and technology. The desktops are based on a Chinese product that features a one-button fix-it process to restore virus-damaged systems. They also feature ThinkPad-quality keyboards--all at a very reasonable $349. In comparison with other major brands, Lenovo notebooks ranked at the top for value, according to Current Analysis...
...Experimental Synthetic Chemistry.” If you ever plan to work in a chemistry lab in the future, or you’d just like to play around with chemicals ranging from curiously dangerous to don’t-you-dare-drop-that dangerous, button up your lab coat. The course mostly consists of a weekly marathon eight-hour lab. There, graduate student TFs patiently guide clumsy undergrads through the ins and outs of stirring, pouring, clamping, filtering, and cannulating (nothing too raunchy, don’t worry). Having Chem 135 tucked into your academic pocket protector...
...baseball games," adds Chris. "Blah," notes Philip. Maybe Philip thought he was in "eDible." There are bare-bones user profiles of those who shared that seem less like a communictions aid than a marketing tool (name, length of time using site, favorite translations, bible dictionaries and commentaries); and a button for a "friendship request...