Word: buttoned
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Dates: during 2000-2009
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Marketers' use of neuroscience technologies has alarmed some consumer groups, mainly in the U.S., who fear it could lead to the discovery of an inner "buy button," which when pressed will turn us into robotic shoppers. Gary Ruskin, executive director of Commercial Alert, an advertising watchdog group, says if neuromarketing boosts advertising's effectiveness, even marginally, that's potentially dangerous. "We already have an epidemic of marketing-related diseases," ranging from obesity to type-2 diabetes to pathological gambling. And an even more intrusive technology may be looming. Cambridge University computer scientist Peter Robinson led a team, which included colleagues...
Walla rejects the idea of a buy button as "science fiction," and most researchers say the technology only allows them to observe how brains work, not control them. Adds Brammer: "I have got a lot of respect for the power of the human spirit to resist being manipulated." Also, Smidts maintains, "A lot of advertising doesn't work. It's hard to persuade and influence people...
...cold or just right. KWC'S EVE FAUCET, above right, provides an even more illuminating experience. Inspired by his nearsighted grandmother, who never quite got all the grit off her garden veggies, designer Michael Lammel integrated LEDs into a transparent plastic ring within a pullout faucet. Press a button, and the light shines on whatever you're rinsing...
...while processing this directive] the Soho-based Lucky Voice, the British capital's most authentically Japanese karaoke bar featuring nine private rooms that hold up to 12 people. Once you and your fellow croonies have settled onto the semicircular benches in your snug, dimly lit lair, press a glowing button labeled "Thirsty," which summons a smiling server, and you'll be downing cocktails and nibbling on dim sum in minutes. Our test troupe of warblers featured dead ringers for Alanis Morissette alongside nervous off-key newbies who quickly lost their inhibitions and refused to give up the microphone. But beware...
...Facebook revolt the sign of growing revolutionary activism among the Internet generation? Not really. Granted, the protests got Facebook to back down: the website modified its News Feed, and students feel that their privacy has been restored. But all the students did was click a button to join an Anti-News Feed group on Facebook or sign the online petition - a protest that took less than a minute. There were no massive demonstrations or a significant boycott. Facebook's membership has continued to increase every day since the News Feed was implemented. And were Facebook itself not the subject...