Word: buttons
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Dates: during 1940-1949
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...dark and begin to talk. The first alternative is a genuine people's movement throughout the world which consists of a hearty refusal to back their governments in any program of "preparedness," be it window dressing like "peacetime conscription" or serious, scientific preparation to "push a button," together with an equally hearty demand that their respective governmental representatives meet promptly to write a world constitution and to set up a world government...
...Louis, Cardinal Boss Sam Breadon, who pushes a button and pro duces new talent from his vast farm chain, pushed a special managerial button and up came barrel-chested Eddie Dyer from Texas. Dyer had been a fair pitcher, talent scout and Cardinal farm system director, a well-liked manager at Houston and Columbus. Businessman Sam Breadon had lots of confidence in his new manager; he also regretted losing...
Last week E. P. Button & Co., Inc. hoped that it had the answer. Last year it received a manuscript from tall, red-blonde, good-looking Nancy Bruff, 29, wife of Manhattan investment broker Edwin Thurston Clarke. Titled The Manatee, it was a tale of the life and loves of a whaler. Immediately Button's sensed another Forever Amber...
...Button's has already spent $20,000, expect to spend at least $40,000 by Christmas for advertising. The ads featured the well-endowed author and the well-endowed ship's figurehead printed on the book's dust jacket. (The New York Times balked on one ad until one sixty-fourth of an inch was erased from the figurehead's bosom...
Nothing daunted, Button's & Birdwell went on sending out movie-like Bruff art (see cut) and Bruff blurbs. Last week, the results began to come in. One week after publication, The Manatee had sold 52,000 copies. (Author Bruff's cut: $24,000.) The Manatee had also been accepted for the Armed Services Edition. Both Button's and Nancy Bruff were already well on their way to getting their investment back-and then some. Even book reviewers began to see things in a new light. Said the persnickety New Yorker: "... a first novel by a writer...