Word: buttons
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Dates: during 1940-1949
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...strategy of the British Raj was plainly to strangle what it called "open rebellion" before the rebellion could get organized. The British hoped to quell the riots in a few days, expected support from Communists, Untouchables, Moslems. Their program was ready for the push of a button. During the week the Viceroy's Council met almost daily instead of once a week. It was a period of great decision for the eleven Indians on the 15-man council. If they approved the arrest of Gandhi, it meant that their decision would haunt Indian politics for decades. It would...
Almost every U.S. manufacturer even remotely concerned with war production is this week cudgeling his brains to button up his material needs into one quarterly package: WPB's statistical white hope, "Purp" (the Production Requirements Plan; TIME, April...
...Stanton-Lazarsfeld program analyzer is a simple device. Subjects sit in comfortable chairs, hold a pair of push buttons in their hands, and listen to a pro gram. When they like what they hear, they push the right-hand button. When they don't like it, they push the left button. Each button is electrically connected with a pen which draws a continuous line on a moving paper tape pulled under it at a constant speed of approximately one inch every five seconds. When a button is pressed, an electric magnet jogs the pen a quarter of an inch...
...Listeners are on the whole easily pleased. Very few programs, no matter how poor, provoke a majority of left-handed button pushes. (Although the program analyzer is not as yet used commercially, one network dropped a particularly atrocious show after an analysis showed more negative than positive responses...
Young Brokaw surprised the gallery of button-hole experts by refusing the offer of a free subscription to the Lampoon, saying he was afraid that if he accepted the gift he would be under moral obligation to laugh at Lampy's pleasantries...